Jammin' in July

Welcome to Jammin' in July - Ahhh, the month of July...baseball, hot dogs, 4th of July, water parks and bar b cues!!!  

 For many businessowners and entrepreneurs, your momentum may have taken a temporary back to seat to the season at hand.  Many patrons and potential clients are off enjoying their summer vacations with families and friends and afterall, who wouldn't welcome a break to catch a few sunrays and some much needed vitamin D.

As an entrepreneur, your main concern may be "how can I sustain my business during these summer months?"   We all know that people may book an appointment with you but later on down the line, after viewing their schedule keeping the scheduled task at hand may not be their cards.  This may lead to feelings of frustration and disappointment because after all, you are looking forward to meeting new clients face to face.   You began to wonder how will you remain steady and consistent at time like this when quality family time trumps business.

Here are a few tips to keep your budding business blooming while still enjoying fun in the sun:

1. If a client is unable to meet with you face to face, why not send them a video message?  You can still convey your products/services that you offer a la video and it's a way to promote your business who those who show interest in your company. 
2. Offer special discounts to drive additional traffic your business.  Create a summer time promotion that people cannot refuse. 
3. Host a summer mixer/gathering/party to showcase your services/products.  It can be fun to mix business with some summer time pleasure.  After all, everybody loves a party.

Remember to be mindful of those who value their family time and this season.  There are many potential clients still lingering out in the world but they have also made committments to their families for quality time.

Enjoy the upcoming holiday.